Kuala Lumpur, May 28, 2013 – American International Assurance Bhd. (AIA Bhd.) has been awarded the Reader’s Digest Trusted Brands Gold Award for being the most trusted brand in the insurance category in Malaysia as voted by consumers. This marks the life insurer’s ninth win in the category.
Bill Lisle, CEO of AIA Bhd. said: "It is an honour for AIA to be selected by consumers as a trusted brand. We have been very fortunate to do business in Malaysia for 65 years now and this prestigious award is testimony that our customers view AIA as a partner they can count on to be there for them when they need us. Life insurance is not about immediate benefits, it’s about giving people hope when they need it the most and that is what we will continue to do by delivering the right financial solutions to meet the needs of our customers during their different life stages.”
The Reader’s Digest Trusted Brands Gold Award was awarded to AIA Bhd. based on the following criteria - trustworthiness and credibility, commitment to quality, value, innovation, social responsibility and satisfying consumers’ everyday needs.
To ensure it stays engaged and connected with its customers in ways they have grown accustomed to AIA Bhd. recently rolled out a game-changing innovation called the Interactive Point-of-Sale (iPoS), a business application designed for use on the iPad, to enable its agents or better known as Life Planners, help plan their customers’ protection and long term savings needs in a more comprehensive and efficient way.
The application – a first in the local insurance market – enables AIA life planners to capture their customers’ data and signatures electronically for instant policy submission. The application also allows for policies to be underwritten within 20 minutes, rather than the conventional processing time of two to three weeks. This greatly improves the speed, comfort and overall customer experience. Furthermore, the entire process is paperless.
IPoS is just one example of the kind of enhancements AIA is undertaking to ensure that it remains relevant and connected to its customers. Over the last six months, the life insurer has been working on integrating the businesses and operations of AIA and ING in Malaysia. This follows AIA Group Limited’s acquisition of ING Group’s insurance and employee benefits businesses in Malaysia last December
Lisle, said: “The coming together of these two great companies under one license in June 2013 is indeed a once in a lifetime opportunity which allows us to embark on our next growth chapter in Malaysia - tapping into the respective strengths and expertise of the two companies. Combined, we have the best talents and resources to better serve Malaysians well into the future.”
AIA Bhd., which forms part of AIA Group Limited, the largest independent publicly listed pan-Asian life insurance group and fourth largest life insurer in the world, has a network of 45 branches nationwide, supported by over 2,000 dedicated employees and 17,000 agency force members to serve its 2.6 million customers.
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