Kuala Lumpur, 22 July 2014 – AIA Bhd. has launched a first-of-its-kind, all-in-one protection plan targeted at parents looking to safeguard their children’s protection needs right up to adolescence and adulthood with benefits that extend up to age 75.
A-Life SuperJunior, which is available to children between the ages of 14 days and 15 years, provides coverage for 36 critical illnesses, total and permanent disability, as well as death. The benefit amount doubles if death or disablement results from an accident.
Another unique feature of the plan is that coverage also extends to include 12 critical illnesses commonly suffered by children. This coverage will continue until the time the child turns 21.
Should the child be hospitalised due to an illness or an accident before turning 21, A-Life SuperJunior also provides a recovery allowance to support the child and family through the recuperation phase.
Thomas Wong, Chief Marketing Officer of AIA Bhd. said, “Parenting is certainly no mean feat but planning for your child’s protection needs is essential as health determines quality of life. A-Life SuperJunior is aimed at providing parents with peace of mind knowing that their children, even in adulthood, will continue to receive the care they need at critical moments in their lives.”
At age 21, A-Life SuperJunior’s coverage will continue, with no additional underwriting, until age 75. To meet the child’s increased protection needs during adulthood, the sum assured automatically increases by 25%, with no additional premium required. He or she will also gain access to the health check-up benefit, which is claimable every two years.
When the plan matures at age 75, he or she will receive a lump sum payment equivalent to 125% of the sum assured.
In terms of premiums, parents only have to pay for A-Life SuperJunior for the first twenty years. Premium rates are also guaranteed, which means they will never increase.
AIA’s advertising campaign for A-Life SuperJunior reinforces the insurer’s brand positioning which is centred on the key message that real life never stops changing and is filled with opportunities, and challenges. But no matter what happens, it’s natural for parents to never give up on what is important to them and hence this latest solution which focuses on meeting the evolving needs of the child at every life stage.
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